Student Spotlight – Dani Licht (IMA Marketing Officer)

daniDani Licht began her career at UConn in the Business School, but her major was undeclared. Her interest in the Management Information Systems (MIS) major began by joining the Information Management Association (IMA) as a freshman. Dani said she got involved in IMA because she wanted to explore the MIS major as an option by connecting with her peers and learning more about career opportunities in information systems.

Now in her second year at UConn, Dani is even more involved with IMA, as she holds the position of Marketing Officer. Dani communicates with IMA members through the organization’s online and social media outlets. Additionally, she promotes the club by creating fliers for different events throughout the semester.

Dani said she was motivated to hold a position in IMA because of her interest in the Operations and Information Management (OPIM) department as a whole.

“I am very interested in the OPIM department and wanted to be a part of expanding the interest of their events and curriculum. Because IMA was so helpful with my decision to declare my major, I wanted to be a mentor to help others,” Dani said.

Dani’s goals as Marketing Officer are to increase members’ attendance at meetings, as well as to recruit potential new members through promotion of IMA events on social media.

On a more personal level, Dani hopes to get an internship this summer in the MIS field. She said IMA has prepared well to begin her professional career by networking events with different companies, developing her professional appearance and resume, and informing her of the MIS-related positions available at these different companies.

In addition to her involvement in IMA, Dani is a member of the Undergraduate Business Association (UBA). She participated in the PwC challenge, as well. Outside of business, Dani is a sister of Pi Beta Phi and she is the Director of Outreach for the Greek Community Affairs Board at UConn.

Dani encourages anybody interested in getting involved in IMA to come to a meeting.
“We usually have food and they are very casual. It is a great way to meet new people and ask any questions you have related to the club and the major,” she said.

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